branding

Findus History

Findus is one of the most well known and trusted European food brands, with over 60 year’s experience of manufacturing high quality food products.

  • 1905Skånska Fruktin & Likörfabriken founded in Bjuv
  • 1941Confectionery company Freja Marabou buys Skånska Fruktin & Likörfabriken, renaming it Findus Canning Factory shortly afterwards
  • 1945Findus launches the first frozen food products into Swedish stores
  • 1947With the introduction of frozen foods, the business is renamed Findus Co
  • 1952Acquisition of Hammerfest factory in Norway
  • 1958Findus frozen products now sold in a number of export markets, including the UK. In Bjuv, the world’s largest belt freezer for peas is installed
  • 1962Findus Co purchased by Swiss food giant, Nestle
  • 1971The ‘Findus flag’ becomes the new Findus trademark
  • 1987Findus Lean Cuisine is launched, introducing frozen single portion dishes to Swedish supermarkets
  • 2000EQT Partners acquires Findus from Nestle. Acquisition of Frionor in Norway
  • 2004Divestment of Findus UK, Spain, Germany and Australia and focus in core markets in Scandinavia, France and CEE
  • 2006CapVest acquires Findus AB from EQT, Foodvest created as holding company of Findus and Young's Seafood
  • 2008As part of Foodvest, Findus is purchased by private equity firm, Lion Capital
  • 2009In the UK, the Findus brand returns to the control of Foodvest after several years being manufactured under license by a separate company. Findus parent group, Foodvest, is renamed Findus Group
aboutus_history_findus