branding
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Young's is the UK’s brand leader in fish, with a 200 year heritage and in-depth experience in quality seafood. In 2009 it was named as one of Britain’s best performing brands in a survey by the respected UK trade magazine, The Grocer.

Young’s produces an exciting variety of fish products, both frozen and chilled, for both retail and foodservice channels. Its range spans all kinds of fish – from natural fillets, shellfish and smoked salmon to family fish pies. The company was the original inventor of a great British favourite: breaded scampi – made with langoustine tails. Young’s also produces a superb selection of top quality natural frozen fish fillets for people who want to cook at home, plus convenience products such its famous traditional battered fish, Chip Shop and meals such as Young's Admiral's Pie - the UK's best-selling ready meal of any type!

As a major international seafood buyer, Young’s was the original architect of the award-winning ‘Fish for Life’ approach to responsible seafood sourcing, which now operates throughout the Findus Group. The foundations of Fish for Life are the 'Ten Principles for Responsible Fish Procurement' – detailing the rules which govern responsible sourcing of fish throughout the business.

As the natural British leader in branded seafood, Young’s aim is to help more consumers enjoy more fish, more often as part of a healthy diet.